Do it right, and your newsletter or e-zine will bring you clients, business, and interest. Make your newsletter engaging and newsy, not something your clients will view as boring and irrelevant.
The first thing to remember when creating a high impact newsletter or e-zine is to ask a question: Who is my audience? Who am I writing this for? Is it for clients? Is it an internal newsletter for employees? Is it for people who don’t know much about my company or organization? When you can get the answer here, you are ready to plan your newsletter.
Keep your reader in mind.
That means make sure all newsletter articles are focused on the person you have decided you are writing for. Don’t give in to the temptation to include cute – but irrelevant – information that wouldn’t interest your target audience.
Create a central story.
Your centerpiece story will be the main element of the newsletter. It should be newsy, interesting and relevant. It should offer a solution to a problem or share information the clients don’t know. Choose an appropriate picture or graphic to go with it and jazz up the page.
While your goal is likely to sell something, don’t be blatant. Your reader is more interested in getting helped, not bombarded with sales pitches. So share information in a way that is helpful. Include links to your Web site where your readers can learn more about how you can make their lives or work better.
If you are writing an e-newsletter that will be read on a computer screen, keep your articles short and to the point. If you must include lots of information, consider breaking the stories into small sidebars or uploading the additional information to your Web site with links referring the reader there. If you are writing a traditional newsletter that will be read in hard copy form, you may write a bit longer, but keep the stories interesting. But even here, be careful of writing more than necessary.
Include a call to action somewhere in your newsletter. Do you want your readers to forward the newsletter, go to your Web site, or call a number? Tell them. Don’t make them guess.
You can have effective newsletters that get your message out and make readers actually pay attention to what you have to say!
Monica Carter Tagore is an editorial consultant and freelance writer who has produced projects for top level motivational speakers and authors. She is an award winning newspaper columnist, author, and partner at RootSky Creative, LLC. Learn more about her work at http://rootskycreative.com
Tags: build mailing list, create newsletter, e-zines, effective newsletter, ezines, newsletters
Related Posts
- Creative Marketing Tricks For The Self Published Author
- Creative Marketing Tricks For The Self Published Author
- Writers Writing Ezine Articles, Blogs Or Authoring E-books On The Internet
- Finding Time By Using The X2 Rule - 5 Powerful Tips To Regain Control Of Your Time
- 3 Tips That Make It Easy To Expertly Market Your Book
Recent Comments